January 28, 2007
Posted to the web January 29, 2007
Nseobong Okon-Ekong
Lagos
Following in the footsteps of his elder brother was an easy act for Collins Akpapunam, CEO, Effizi Worldwide Entertainment. Growing up in a home where musical records and sound equipment were prized possessions on account of his brother, Mr. Mannix, who was a popular Disc Jockey in Lagos, he needed no persuassion to tow the line that ensured fame and liquid cash for his brother.
Like his brother, he too became a popular face and name at social functions in many secondary schools around Lagos back in the 1970s. He operated with the nickname, "Decipher" because access to his Mr. Mannix's gave him an advantage over his peers and many of the songs he played for their enjoyment went over their head. They just couldn't decipher it.
DJing was fun while it lasted. He made hay with it, well into his time at the Univeristy of Maryland in the US, where he studied Journalism, specializing in Advertising and Child Psychology.
His 24-year sojourn in the US, between 1980 and 2004 was broken for four years when he returned to live in Nigeria between 1995 and 1999.
During that period, he set-up a flourishing entertainment enterprise called Tower Records. From this platform, he launched a self-sponsored programme on Raypower 100.5FM that provided him an opportunity to advertise and draw attention to his company. His rich collection of over 30, 000 musical albums is something that he can't exchange for the world. Already, he has transfered over 4,000 of these works from vinyl to CDs.
Today, Collins lives in a world of sound where he is determined to continuously eliminate every obstruction to clean and unobstructed sound. "I'm concentrating on the business of providing clear, distinct sound devoid of distortions, revibrations or hisses.
He describes himself as an Event Support Specialist, providing sound, lighting, audio-visual equipment and an entertainer.
So what obstructs sound? "some of the causes are when you use an amp that is too powerful for the capacity of the speaker; when you turn up the volume of the amplifier too loud for the venue; infact the dimension of the venue determines the sound you feed into the system".
In his line of job, every attention is paid to minute details. Therefore, carrying out a recognizance of the venue before the event is very important, whether it is an indoor or outdoor event.
Collins likes to emphasise the importance of lighting along with the sound. "What's the use of having clear and distinct sound if the venue is not supplied with the right kind of lighting to convey the mood of the event through quality pictures".
In his line of job, Effizi has established a reputation that goes before it on account of the quality job it delivers to clients all the time. His company was privileged to handle landmark events like the Commissioning of Virgin Nigeria Airline at the Presidential Wing of the Murtala Airport, Lagos; the Roundtable to Commemorate the Retirement of the Honourable Justice Mohammadu Uwais, GCON, from the office of the Chief Justice of Nigeria at Eko Hotel and Suites and the 29th AGM of OANDO Plc.
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