Imus initially was given a two-week suspension for calling the Rutgers women’s basketball team “nappy-headed hos” on the air last week, but outrage continued to grow and advertisers bolted from his CBS radio show and its MSNBC simulcast, which was canceled Wednesday.
“There has been much discussion of the effect language like this has on our young people, particularly young women of color trying to make their way in this society,” CBS President and Chief Executive Officer Leslie Moonves said in announcing the decision. “That consideration has weighed most heavily on our minds as we made our decision.”
Imus had a long history of inflammatory remarks. But something struck a raw nerve when he targeted the Rutgers team — which includes a class valedictorian, a future lawyer and a musical prodigy — after they lost in the NCAA championship game.
Imus reportedly met with the Rutgers team members and coach on Thursday night. New Jersey governor Jon S. Corzine was on his way to attend the Rutgers-Imus meeting, held at the governor's mansion, when his motorcade was involved in an accident. Corzine reportedly suffered several broken ribs and a broken leg in the crash.
The cantankerous Imus, once named one of the 25 Most Influential People in America by Time magazine and a member of the National Broadcasters Hall of Fame, issued repeated apologies as protests intensified. But it wasn’t enough as everyone from Barack Obama to Oprah Winfrey joined the criticism.
Jackson called the firing “a victory for public decency. No one should use the public airwaves to transmit racial or sexual degradation.”
Said Sharpton: “He says he wants to be forgiven. I hope he continues in that process. But we cannot afford a precedent established that the airways can commercialize and mainstream sexism and racism.”
The news came down in the middle of Imus’ Radiothon, which has raised more than $40 million since 1990. The Radiothon had raised more than $1.3 million Thursday before Imus learned that he lost his job.
“This may be our last Radiothon, so we need to raise about $100 million,” Imus cracked at the start of the event.
CBS announced that Imus’ wife, Deirdre, and his longtime newsman, Charles McCord, will host Friday’s show.
Volunteers were getting about 200 more pledges per hour than they did last year, with most callers expressing support for Imus, said phone bank supervisor Tony Gonzalez. The event benefited Tomorrows Children’s Fund, the CJ Foundation for SIDS and the Imus Ranch.
Imus, whose suspension was supposed to start next week, was in the awkward situation of broadcasting Thursday’s radio program from the MSNBC studios in New Jersey, even though NBC News said the night before that MSNBC would no longer simulcast his program on television.
He didn’t attack MSNBC for its decision — “I understand the pressure they were under,” he said — but complained the network was doing some unethical things during the broadcast. He didn’t elaborate.
Sponsors that pulled out of Imus’ show included American Express Co., Sprint Nextel Corp., Staples Inc., Procter & Gamble Co. and General Motors Corp. Imus made a point Thursday to thank one sponsor, Bigelow Tea, for sticking by him.
The list of his potential guests began to shrink, too.
Newsweek Editor Jon Meacham said the magazine’s staffers would no longer appear on Imus’ show. Meacham, Jonathan Alter, Evan Thomas, Howard Fineman and Michael Isikoff from Newsweek have been frequent guests.
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